ABOUT THE PROJECT
Indulge in a flavor so sweet and intense it should be criminal.
With its retro-style packaging designed to resemble vintage milk cartons, each flavor of Fruiticide brings a splash of nostalgia mixed with modern creativity.
In the world of Fruiticide, an orange with a mischievous grin wields a tiny knife, while a happy strawberry proudly brandishes a machete. Despite their "weapons," these characters are full of life and energy, ready to slice their way into creating the freshest, most flavorful juices around. This tongue-in-cheek concept is perfectly captured by the slogan: "Indulge in a flavor so sweet and intense it should be criminal."
Indulge in a flavor so sweet and intense it should be criminal.
With its retro-style packaging designed to resemble vintage milk cartons, each flavor of Fruiticide brings a splash of nostalgia mixed with modern creativity.
In the world of Fruiticide, an orange with a mischievous grin wields a tiny knife, while a happy strawberry proudly brandishes a machete. Despite their "weapons," these characters are full of life and energy, ready to slice their way into creating the freshest, most flavorful juices around. This tongue-in-cheek concept is perfectly captured by the slogan: "Indulge in a flavor so sweet and intense it should be criminal."
